5 Luxury Brands That Pivot towards Sustainability and Conscious Model

Written by EJ Ray

August 20, 2020

In the past few years, the climate of our planet has changed dramatically, and it is time we talked about climate change. Climate change doesn’t just happen on its own, and we need to understand how we, as individuals, businesses, and corporations, are contributing to this change.

It is important for us to take the necessary steps and make our lives and businesses more eco-friendly. With the concerns about climate change rising, many big corporations have taken on their own battle and have pivoted towards the more sustainable and eco-friendly approach. Here are a few of the luxury brands that have shifted their focus towards sustainability.


The famous shoe company TOMS is one company that has always taken corporate social responsibility seriously. It all began when the founder and owner of the company flew to Argentina and saw little kids without shoes struggling to get by. The founder introduced the for-profit company and donates a pair of shoes for every pair that customers purchase.

To date, TOMS has donated more than 60 million shoes, which is more than admirable, but that is not the end of their story. They care about the planet as well, and all of their shoes are made from environment-friendly and vegan material. More companies need to take steps like TOMS.


The famous watch brand Omega has also taken climate change seriously, and they claim that it is their passion toward a better planet. The proof of this is pretty evident as they made a documentary called Planet Ocean in association with the Good Planet Foundation to raise awareness among people.

Omega is known to be a luxury brand and has sold high-quality watches for years now. If you are interested in checking out their watches, you can explore Omega watches at Chronext as well. They are also working on a biodiversity project in Bahoi and are working on the restoration of mangroves as well.


Patagonia is a well-known outdoor clothing and gear brand that targets the adventurers of the world. Because it’s a brand that promotes going out in nature, it is quite eco-conscious as well. Patagonia is highly focused on becoming an eco-friendly company and has repair centers spread across the globe to lower its carbon footprint and increase longevity.

Patagonia also donated $10 million to grass-root environmental groups in 2016 to help preserve the planet. Their motto is “100% for the Planet,” and they work very hard to live by it. However, they are pretty honest as well and have openly accepted that there are areas in the companies that need improvement.

Lush Cosmetics

Lush Cosmetics is another well-known luxury brand that decided to take the responsibility of preserving the planet. Lush is a cosmetic company that creates natural beauty products and promotes a healthy lifestyle.

Lush has contributed towards the climate by making small changes like introducing shampoo bars so no plastic will be wasted on packaging and bottles. It also offers discounts to customers who bring back empty product packaging to the store for recycling. As it is an all-natural brand, the customers it attracts are also the ones who want to help fight climate change.


When you are talking about eco-friendly the last companies you usually think of are the tech giants. Apple may not flaunt it much, but they have been working towards a better planet, and the proof is the $1 billion deal they made with First Solar.

The Apple headquarters, stores, data centers, and other offices in California are all powered by solar energy, which makes it the largest solar deal completed by a non-utility company. Apple is also working towards sustainability and is making sure that the majority of Apple products can be recycled in the future. It is also making great efforts to recycle all the paper used in their packaging.

It is important for us to take the necessary steps and make our lives and businesses more eco-friendly. Here are a few of the luxury brands that have shifted their focus towards sustainability.

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Written by EJ Ray

EJ Ray is a traveler at heart. It is part of her soul and she loves to share her travels through her words. She has traveled the world, seeking great food, wine, and experiences. EJ was born in the Eastern US but has lived across the country and in Europe and Mexico. She also took to the road for a while, exploring from her RV. EJ always seeks the next great sip, bite, and adventure.

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