A decade ago, very few people could have imagined some of the jobs that social media has made possible. The rise of the influencer is a testament to this, and it has allowed many people to turn their passions into their profession. This is especially true for the Instagram travel influencer niche. Many people have found great success in sharing their globe-trotting experiences online. They make about $10 to $80 per post for every 1,000 followers. On top of beautifully curated content, they also share value-adding tips and tricks on where to go and what to see.
While it may seem as easy as snapping a few photos on a trip and posting them on your profile account, growing your travel Instagram can actually be a challenge. It requires a good understanding of effective practices, and it also entails many creative and technical skills. Here are several ways you can grow your travel Instagram.
Determine Your Niche
Look past just posting photos and videos and start focusing on really getting to know your audience. Consider where you might have the most influence and what value you can add to any traveler who stumbles across your Instagram profile. Will your niche be on luxury travel? Or are you more confident in creating content for traveling for health and wellness?
Be as specific as you can. By picking a particular travel niche, not only will your audience find your content easier to understand, but they'll also see you as an authority in that particular aspect. You can then stylize your content to give it a cohesive and more personal look, helping you stand out from your competitors.
Use the Right Hashtags
Hashtags are labels used on social media platforms to make it easier to find certain topics or themes. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without one. Optimizing Instagram hashtags doesn’t just help you reach more people; it helps you reach the right people in your niche.
You can aim to be part of the top results of popular hashtags by using the most searched ones, such as “#beach” and “#nofilter.” It’s also good to research which hashtags your competitors use to get an idea of what can help you gain more engagements. Or you can even add your own branded hashtag that's unique to your brand. It can be as simple as your business or brand name, a tagline, or one of your trademark products or campaigns; as long as it aligns with your brand identity, it will definitely help you grow your travel Instagram more effectively.
Post Relatable Content
Most people follow accounts beyond aesthetic reasons; your followers expect value-adding content. In addition to beautiful scenery, it will also be helpful if you share details about your trip that will make others’ travel experiences easier.
For instance, if you’re going on a road trip, your audience will certainly want to see how you prepared for it and what the trip was actually like. Our previous post on ‘7 Things You Must Know Before Going on a Road Trip' highlights the steps you should take before hitting the road, including setting a budget, preparing for accidents, and packing essentials. All of these details are things that your followers will find meaningful. It’s up to you to ensure that your presentation is on-brand and still engaging.
Plan Out Your Posts and Times
The Instagram algorithm is continuously changing, so reaching your target audience may become more challenging over time. Despite this, scheduling your posts when your followers are most active ensures that your content is seen. Make use of tools such as Instagram Analytics to find out where your audience is based and what time they’re usually most engaged. Then, using a scheduler, upload your content at the time they are most likely to see it.
By scheduling and planning out your posts, you are improving your engagement rate, attracting more audiences, and enhancing your spot on the feed. And as audiences grow accustomed to the consistent uploading of your relevant content, you can then build brand loyalty.