The International Wine Tourism Conference (IWINETC) for 2016 is rapidly approaching and set to be the highlight of the year for key players in the wine and gastronomy industry. This annual event is being held in the Barcelona province, Catalunya and offers wine tourism professionals globally a unique opportunity to network and exchange ideas.

I am thrilled that I will be one of the presenters at this year’s IWINETC. I will be sharing more great information from the conference as it approaches and during the time I am in Spain for the conference.

The two day (5 & 6 April) official conference program for 2016 has now been finalised which gives attendees a brief taste of what to expect from the exciting event which hosts about 30 different talks,  workshops and symposiums. There is also a  resource exhibition area, various social events and the additional Wine Tourism Workshop, making it a conference that is not to be missed by those who are serious about the sector.

Vallformosa

Vallformosa

IWINETC kicks off on the 4 April by giving participants a chance to visit to one out of four of the best Cava producers of 2016 as stated in the recently published “50 Great Cavas 2016 by Wine Pleasures. This is followed by a Welcome Reception which features addresses from Mr  Xavier Espassa Añoveros, General Manager of the ‘Catalan Tourist Board’,  and Mr Miquel Forns i Fusté  of the ‘ Barcelona Province Council Tourist Boardl’ plus a memorable tasting experience of local tapas matched with Cavas and wines sponsored by Codorníu.

Codorníu

Codorníu

But the real ‘substance’ of the conference begins on the 5 April with a full day of talks, masterclasses and the opening of the exhibition area. The talks themselves are held over two days, span across five categories and are offered in simultaneous translation; from English to Spanish and vice versa. Attendees will have the hard pressed task of trying to choose which sessions to attend as there are  at least three different talks offered during each of the scheduled times.

A sample of the kind of talks that you can expect under each category include:

  • Professional Development: ‘SEO Masterclass for the Wine Tourism Industry’ – by Judith ‘deCabbit’ Lewis, founder of deCabbit Consultancy
  • Research: Key Factors of Wine Tourism In Catalonia’ – by Damià Serrano, from Barcelona University;
  • Branding and Marketing: “El Enoturismo y la Colaboración Público-Privada” – by Carme Ribas, from RECEVIN
  • Grape Escape Destinations: “Wine Tourism In Bulgaria: Where History Meets The Future”- by Zina Sorensen

But participants are likely to be most looking forward to theNetworking talks which are headlined by Sarah Jane Evans, Chairman of the Institute of the Masters of Wine,  who will be facilitating the highly anticipated ‘Official IWINETC Grand Cava Tasting’ featureing Cavas from Gramona, Llopart, Codorníu, Freixenet, Castellroig and Vallformosa.

Freixenet

Freixenet

Both conference days also include active social and gastronomy events such as the guided visits to the IWINETC´s Gold Sponsors, Freixenet  and Torres . The visits will be followed by exclusive Gala dinners at each location created by culinary experts and matched with wines and Cavas.

Torres

Torres

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