Southwest Airlines® and the Grammy award-winning rock band, Imagine Dragons, are partnering on what could shape up to be the most unique tour of the year. In celebration of the band’s new album, Smoke + Mirrors, available Feb. 17, 2015, via KIDinaKORNER/Interscope, Southwest will launch a sweepstakes, beginning Feb. 3, giving fans a chance to join the band on tour and experience the band perform at 35,000 feet in the sky for a Live at 35 inflight concert.
Destination Dragons presented by Southwest Airlines will take the band coast-to-coast, performing intimate concerts for fans in four cities that hold a special place in the band’s history. The Imagine Dragons Concerts will give fans a first listen to the new music with shows in Los Angeles on Feb. 20; Salt Lake City on Feb. 21; Las Vegas on Feb. 23; and Atlanta on Feb. 25.
The Southwest Airlines nationwide sweepstakes will give one winner and three friends a four-day, three-night Imagine Dragons experience, including travel to Las Vegas to attend the Imagine Dragons concert; prime seating on Southwest’s Ultimate Destination Dragons Flight from Las Vegas to Atlanta, experiencing Imagine Dragons perform a Live at 35 concert in the sky; VIP seating at the Atlanta Imagine Dragons concert; and a meet-and-greet with the band! Fans from across the country can enter the sweepstakes at www.southwest.com/ DestinationDragonspromo between Feb. 3 and Feb. 16.*
“At Southwest, we’re in the business of connecting People. It’s not just about getting them to their destination, but connecting them to what is important in their lives,” said Anne Murray, Southwest Airlines Senior Director of Marketing Communications. “We know that music is important to our Customers and our partnership with Imagine Dragons uniquely extends our brand to Customers in a way that fuels that passion. Hopefully, when fans want to jet-set across the country to a concert, they’ll think of Southwest.”
“We can think of no better way to unveil our new album than to travel together with our fans at 35,000 feet, and to play in the same clubs where we started this journey,” said Imagine Dragons.
And beginning Feb. 17, Customers traveling on Southwest Airlines WiFi-enabled flights can enjoy the new Imagine Dragons album, Smoke + Mirrors, in its entirety on the Southwest Entertainment Portal, provided by Beats Music.
Smoke + Mirrors is the follow up to the Imagine Dragons’ multi-platinum 2012 full-length debut, Night Visions. Formed in 2009, and featuring lead vocalist Dan Reynolds, guitarist Wayne Sermon, bassist Ben McKee, and drummer Daniel Platzman, Imagine Dragons made its major-label debut with the release of Continued Silence, a 2012 EP featuring the 2x platinum breakthrough single It’s Time. Night Visions arrived later that year and Imagine Dragons found themselves on a skyward trajectory that saw the album debut at No. 2 on the Billboard Top 200 Albums chart, selling nearly four million copies worldwide, and becoming the No. 1 album on Spotify worldwide for 2013. Night Visions’ second single, the 9x-platinum Radioactive, hit No. 1 on the Billboard Rock chart and earned the band a 2014 Grammy for “Best Rock Performance.” Radioactive is the best-selling rock song in U.S. digital history. The third single, Demons, hit No. 1 at Alternative and Top 40 radio, and has sold 3.9 million copies in the U.S. The band has sold more than 24 million tracks worldwide.
On Smoke + Mirrors, Imagine Dragons use the frenetic energy of life on the road to infuse their music with both raw tension and intense vulnerability. As on their double-platinum full-length debut Night Visions, the band works with sharply crafted beats and grooves to dream up rhythm-driven rock music that’s artful yet visceral. The video for the first single, I Bet My Life, which is currently Top 5 at Modern Rock radio can be seen HERE. The band recently released a live performance video for their song, Gold. Watch it HERE.
Follow the #DestinationDragons Tour with @ImagineDragons and @SouthwestAir to stay plugged in to band news and behind-the-scenes coverage. Visit the Southwest Airlines newsroom for assets regarding the Destination Dragons partnership.
DESTINATION DRAGONS ABBREVIATED SWEEPSTAKES RULES
NO PURCHASE OR OBLIGATION NECESSARY TO ENTER OR WIN. PURCHASES DO NOT INCREASE ODDS OF WINNING. Open to legal residents of the 48 contiguous United States, excluding Rhode Island, age 18 or older at time of entry. Void in Puerto Rico, Hawaii, Alaska, Rhode Island, and where prohibited. Sweepstakes begins on February 3, 2015 and ends on February 16, 2015. Total approximate prize value $3,600. For Official Rules and to enter go to southwest.com/ destinationdragonspromo. Must be legal U.S. resident and 18 years or older. Sponsor is Southwest Airlines Co., 2702 Love Field Dr., Dallas, TX 75235.