Since first opening during Fall 2001, 60 Thompson was a pioneer in the luxury boutique hotel sector in SoHo. Over the next 13 years, the creative set flocked to the property, and the term “SIXTY” was quickly established as part of the downtown Manhattan vernacular.  Now in 2014, 60 Thompson has rebranded as SIXTY SoHo, and will debut its new look following a multi-million dollar renovation to all guestrooms and public spaces.

Following the transformation, SIXTY SoHo will exude a classic elegance conveyed through a design that embraces the vibrancy of the neighborhood, and also takes into consideration how guests will interact within the space. SIXTY SoHo’s design was conceived in a collaborative effort under the creative direction of the Pomeranc brothers and Tara Bernerd, the renowned London-based interior architecture and design practice of Tara Bernerd & Partners. The vision behind SIXTY SoHo is to create an approachable hotel in downtown Manhattan that captures the experience of the most seductive private homes. It combines bohemian chic and modern sophistication while bridging the juxtaposition of contemporary and vintage styles.

The SIXTY SoHo journey begins at the hotel’s discreet entrance with the look of a typical downtown New York pied-a-terre. Custom iron fencing frames the landscaped entryway with café-style seating, creating a hidden oasis in the heart of SoHo. In the lobby areas, Bernerd’s signature use of handsome color palettes, layered textures, warm lighting and contrasting materials achieves a relaxed members’ club feel. Rich velvets and grey wood paneling act as the backdrop to art pieces created and curated by popular British artist, Harland Miller. The space is punctuated by a thoughtful selection of mid-century and contemporary furniture.

All 97 newly designed guestrooms are now appointed with planked timber floors combined with caramel leather furnishings and blue mohair accents. Dark timber slatted blinds, a bespoke bar cabinet and a desk in petrol blue lacquer with tan leather inserts, contribute to the chic bedroom interiors. In his first-ever hotel partnership, popular London-based artist, Harland Miller, has been commissioned by SIXTY SoHo to create original pieces for the guestrooms. SIXTY SoHo’s 97 guestrooms, include 10 suites with French-balconies overlooking SoHo’s eclectic neighborhood, and provide an intimate residential experience. The three SIXTY suites feature separate, spacious living rooms, and the duplex SIXTY loft showcases an expansive private roof deck with unobstructed Manhattan skyline views. Luxurious in-room amenities feature terrycloth robes, towels and bed linens by SFERRA and bathroom amenities by REN.

SIXTY SoHo will also debut new food and beverage outlets as part of a collaboration with New York City restaurateur John McDonald (Lure Fishbar, B&B Winepub, El Toro Blanco, Bowery Meat Company). McDonald and team will open Sessanta, a casual restaurant serving coastal Italian fare, in early 2015. A longtime champion of the SoHo neighborhood, McDonald is working with Martin Brudnizki Design Studio (SoHo Beach House, 34) on the restaurant’s design.

The new partnership between the Pomeranc’s and McDonald will also include the launch of a new hotel lobby bar, opening in November 2014, and new menus for in-room dining and Above SIXTY, the hotel’s exclusive guest-only rooftop terrace featuring panoramic views of New York City’s stunning skyline.

About SIXTY Hotels

SIXTY Hotels is ambitious in vision but down-to-earth when it comes to putting guests first. SIXTY Hotels is a new, innovative brand of five luxury inns based in New York City and Los Angeles, with Miami debuting in 2014. SIXTY Hotels distinguishes itself from other boutique brands by providing highly personalized service and artful hotel experiences within sophisticated backdrops that seasoned travelers will find at home. From its incomparable suites to its gastronomically refined restaurants and rooftop cocktail lounges, SIXTY Hotels offers discerning global travelers exclusive urban retreats. SIXTY SoHo, located at 60 Thompson Street in New York, is the flagship of the hotel collective.

For more information, please visit: www.sixtyhotels.com/soho or follow @SIXTYHOTELS on Twitter.

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